Case Studies / Website, branding, online booking and CRM | Phoenix, Arizona
Sam's Auto Body & Paint
A new digital front door in two weeks
In two weeks, Oak Harbor Tech rebuilt Sam's Auto Body & Paint's website, brand, online booking and CRM. The shop now averages about 200 website clicks a week, and profitability is up 40%.
About Sam's Auto Body & Paint
Sam's Auto Body & Paint is a family-owned collision, paint and dent repair shop in Phoenix, Arizona. Sam Iaquinta and his son Mark founded it in 1986. The shop helps customers with insurance claims and backs its repairs with a 12-month warranty.
The challenge
Sam's had decades of loyal customers and strong Google reviews, but its website wasn't turning that reputation into booked jobs.
- Outdated, off-brand websiteThe site looked dated, and its colors and logo didn’t match the branding the team wears every day.
- Phone-only bookingEvery estimate and appointment had to come in by phone, so a busy shop floor meant missed calls and missed jobs.
- No review follow-upThe shop had no system to respond to or build on the reviews customers left.
- Rankings that didn’t paySam’s showed up on Google, but searchers had no easy way to request a quote or book, so the traffic wasn’t making money.
The solution
Oak Harbor Tech delivered a complete digital front door for the shop in two weeks.
- BrandingA refreshed look whose colors and logo match the shop’s uniforms and signage.
- New websiteA modern site that shows off the shop’s services, reviews and warranty.
- Online bookingCustomers can book appointments online at any hour instead of calling during business hours.
- Built-in CRMEvery free-quote request flows straight into Sam’s CRM, so the team can follow up with each lead instead of losing it to a missed call.
See the result at samsautobodyandpaint.com.
The results
The new site turned Sam's Google visibility into paying work.
01
Search traffic took off
The site now averages about 200 clicks a week.
02
No more lost leads
Quote requests land in the CRM 24/7, so leads no longer depend on someone catching the phone.
03
Profitability up 40%
More booked jobs from the same reputation drove a 40% increase in business profitability.
In their words
“Our old website didn't look like us, and we were losing jobs every time we couldn't get to the phone. Oak Harbor Tech had a new site, online booking and a system for following up on quotes running in two weeks. We're busier and more profitable than we've been in years.”— Sam's Auto Body & Paint
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Oak Harbor Tech builds websites, online booking and CRM tools for owner-run businesses in West Michigan and beyond.